Jose Canseco's Twitter Account and the Decreasing Tenability of Meaning in Post-Modern Culture

Jose Canseco is one of the more entertaining celebrities/athletes (in loosest sense of either term) on Twitter. While the majority of his tweets fall into the usual c-list celebrity categories of self-promotion, shout outs to other celebrities, and mundane statements, occasionally his posts are notably unusual. This is not a new observation; Canseco's unusual Twitter posts occasionally gain him the attention he so desperately seeks. However, it has been posited that Canseco's posts are not authentically his own. I have no reason to doubt that hypothesis, as celebrity brands are often run as businesses and Twitter is as much a vehicle for branding and advertising as it is anything else (This may be my personal favorite Verified Account). Does this lack of authenticity detract from the enjoyment of Canseco's weirdness? Should it?

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